Kylie Jenner’s Influence On Social Media
Celebrities influence on social media should not be underrated. This can be attributed to the number of followers they have on these platforms.For Instance, a tweet by Kylie Jenner toward Snapchat made it lose billions of dollars in a months’ time.Regardless of it being a planned move or not, thousands of people liked the post. Below are some of the ways in which Kylie Jenner uses her marketing power.
She uses the influence by promoting products or companies.Before Kylie posted her tweet, Snapchat was actually making billions of losses on that investors had not realised. Snapchat was losing billions in advance even before Jenner’s post only that the investors failed to notice.This was mainly because users had started to reduce due to competition from other emerging social media platforms with the same concept as Snapchat but improved. Thus her tweet only brought the matter into light. This, therefore, serve as an indicator to social media companies to depend on celebrities and endorse them because of the play a significant role to their users. Hence bringing in a celebrity will bring more people.
Success in cosmetics is another way she uses her online marketing skills. According to the US Presort statistics, a large number of people turn to online researching of a particular brand of a product before using it.But When a celebrity uses a specific brand, consumers tend to trust it, and the product becomes a success. It is according to this that Jenner’s make up product name was a success in time less than two years as it made millions. For this reason, celebrities with the calibre of Kylie Jenner promoting a brand will make their followers and other people to use the product. The success Jenner has attained in cosmetics can be credited to they are produced in fewer numbers for key cosmetics line Jenner utilized the fame from Forbes to her advantage as it helped her a lot while opening the cosmetics business.
As both a mother and a businesswoman, Kylie uses her skill s to show that women can achieve a lot also in the society.Since childhood, being a businesswoman seemed to be impossible and that these kind of women were incapable of raising a family.She Therefore uses her social media success to prove this stereotype wrong. Because Kylie Jenner is on the verge of becoming a mother, She, therefore, uses her cosmetics to come up with brands that mainly targets mothers. Though brands name plays a major role in relation to an external force or internal growth, Jenner’s follower base has not been affected and therefore making it an interesting thing even after the decision to focus on mothers. This has really contributed to a major cosmetics Boost as there are brands that are baby-inspired products for mothers.