Before setting up any marketing strategy one must first establish what they hope to achieve with the marketing strategy. Brand goals can include increasing followers, increases sales, and increased interactions.
Having a clear marketing goal will keep you focused on what you want to do and how you want to achieve it. The goals of a brand can differ from those of an individual when it comes to Instagram marketing.
Communication is important when it comes to Instagram marketing and this can be achieved by a two-way communication portal. Through the use of positive responses to comments, a brand can make themselves appealing to masses.
Followers who buy from brands usually have a level of trust in the brand and this can be established through a communication portal. Brands will always deal with negative criticism and they can respond positively through the comment section which is viewed by all followers and potential customers.
Another strategy one can use is to carry out contests and give out prizes. Some of the strategies that brands can use to increase the following on their pages are to hold contests that require participants to bring in extra followers.
Use visually appealing photos that can capture your audience and can grow your audience. Using the right hashtags is important along with your photos because it leads to discovery by new audiences. Make your hashtags relevant to your brand so that you can get long-term followers and increase your leads.
Quality content is much more effective than quantity for brands and individuals. Changing the timing of your posts can have a huge impact on the increase of your following.
Brands can do their posts early then schedule them to be delivered to their followers when they are most active on Instagram. An analysis of the best time to post in the daytime and in the course of the week can help a brand or individual utilize those times to post their content.
Understanding your analytics and looking at the insights on an Instagram page will help you devise a better marketing strategy to increase your following. Set up a time frame for an Instagram marketing campaign that can be able to measure the results of a marketing campaign.
Brands can pay for advertising and this will reach a large group of people and it can be very useful especially when it’s targeted marketing. Brands should be flexible enough to include new marketing strategies as they observe the results of their marketing campaigns on Instagram.